Johnson & Wales University
Responsible for...UX | Wireframes | Information Architecture | Site maps | User Flows | Journey Maps | Competitive Analysis
Addventures is a strategic digital branding and communications firm that works with Fortune 100 companies, top universities, national non-profits and government agencies.
One of my clients at (add)ventures was Johnson & Wales University. They have campuses in Rhode Island, Florida, Colorado, and North Carolina. They needed a COVID-19 website for each campus. The websites were intended to connect everyone with resources in their specific states and campuses to keep them informed of breaking news, changing policies, and new procedures during the pandemic. Each COVID site has features and content tailored to Students, Parents, Faculty, and Staff.
This job required competitive analysis, information architecture, user flows, journey mapping, wireframes, and content strategy. The goal was to fit a lot of information and resources into each site while retaining the university's brand identity.
